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Kristin Ess Hair

Your Hair Changed for Good

Inspired by the cultural moment around Wicked, we created a limited-edition Kristin Ess collection that brought cinematic fantasy into everyday haircare. With close collaboration with the Universal Studio team, this was an elevated transformation story rooted in softness, shine, and subtle magic.

The result: hair changed for good, through color, story, and design.

Consider your hair changed, for good. 🫧_Shop Kristin Ess Hair X Wicked- For Good essentials ava (4).jpg
Consider your hair changed, for good. 🫧_Shop Kristin Ess Hair X Wicked- For Good essentials ava (2).jpg
Consider your hair changed, for good. 🫧_Shop Kristin Ess Hair X Wicked- For Good essentials ava (3).jpg
KEH_Wicked_PDP_2000x2000DRY SHAMPOO copy 2.jpg
KEH_Wicked_PDP_2000x2000GROUP.jpg
KEH_Wicked_PDP_2000x2000BLOW DRY copy 2.jpg
A collection you’ll be proud to show wherever you may go 🫧__Shop the collection at @krogerco . (3).jpg
A collection you’ll be proud to show wherever you may go 🫧__Shop the collection at @krogerco . (2).jpg
A collection you’ll be proud to show wherever you may go 🫧__Shop the collection at @krogerco . .jpg

Kristin Ess X Wicked Premiere Event

on times square 

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on times square  *

KEH_Wicked_PDP_2000x2000GROUP.jpg
KEH_Wicked_PDP_2000x2000COND INFO.jpg
KEH_Wicked_PDP_2000x2000COND INFO copy.jpg
KEH_Wicked_PDP_2000x2000DRY SHAMPOO copy 3.jpg
KEH_Wicked_PDP_2000x2000SHAMPOO INFO.jpg
KEH_Wicked_PDP_2000x2000BLOW DRY INFO copy 2.jpg
KEH_Wicked_PDP_2000x2000BLOW DRY copy 3.jpg
KEH_Wicked_PDP_2000x2000FRAGRANCE.jpg
KEH_Wicked_PDP_2000x2000WICKED DUO copy.jpg

Recognitions

  • Rebecca Wilson

    Packaging | Campaign | Web

  • Anneka Bunnag - Product | Campaign

    David Weiss - Texture | PDP

  • Anneka Bunnag | Social / Campaign

Next

Kristin Ess + Brand Launch